Week 43: We’re now on Kickstarter
After many a conversations with our advisors, investors and others like Ed Borden who had experience with the Air Quality Egg, we decided to take the leap and start a 30 day Kickstarter campaign which...
View ArticleWeek 45: Half time for Kickstarter campaign
So we’re half way through our Kickstarter campaign and I thought I’d share some of the data we’ve gathered and some of what we’ve learnt. 1. Geographies of care At CES, we asked people to fill in a...
View ArticleWeek 47: Our store is live!
This month has been incredible really. We went to Vegas, launched a Kickstarter and then today launched a store for the first batch of Good Night Lamps. Everyone has been extremely supportive: our...
View ArticleWeek 51: The Social Life of Lamps at Launch Festival
One of the important things about the Good Night Lamp is that it’s connected online. This means that from the beginning, we thought about the interactions that a user might want to have with his...
View ArticleWeek 54: The importance of sharing (or not)
I’ve been thinking about broadcasting and signals at the moment so you’ll excuse a more esoteric blogpost. Of course we’ve assumed owners of the Good Night Lamp will give Little Lamps to friends and...
View ArticleWeek 55: On Canal +
We were extremely pleased to be featured in the Canal+ daytime talk show La Nouvelle Edition on Friday (see 1 mn in). I grew up in France watching Canal+ for its english content so this is especially...
View ArticleWeek 61: A new recruit & talking to real people
Almost 2 months and we’ve been super busy showcasing the Good Night Lamp, talking to people who can help us make it and meeting “real people”! By that I mean I spent a week with the lovely Georgina...
View ArticleWeek 63: Testing the Good Night Lamp
As the summer approaches we’re slowly preparing to test one of our latest prototypes of the Good Night Lamp and looking for beta testers. We’re going to applying for a little funding to try out 50 sets...
View ArticleWeek 65: GNL near you?
We’re looking for physical shops where the Good Night Lamp could be sold around the world and we thought who better to ask than you our beloved readers. Have a favorite design or gadget shop in your...
View ArticleWeek 81: A year of fundraising
So it’s been a year since I first started to look for funding to get our first batch of products made and it’s been an education. I wanted to share with you who we have reached out to and lessons...
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